EXECUTIVE SUMMARY

ONTARIO WINE SALES TOP 5 FACTS

The following facts are based on the latest Scorecard (Q4 2021/22) provided to the industry by the LCBO and are based on the 12 months ending March 31, 2022.

FACT 1

Ontario wine sales declined by 5.3% in terms of value and declined by 8.6% in terms of volume. Dollar sales in Winery Retail Stores and on-site stores were down by 9.4% in terms of value and down 14% by volume.

FACT 2

VQA represents 26% of Ontario wine sales by volume and 41% by value. Ontario value priced wines were 74% and 59% respectively.

FACT 3

By sales channel the LCBO accounted for 55% of all Ontario wine sales. On-site and off-site Winery Retail Stores represented another 40%, licensee/restaurant sales 4.5% and farmers markets less than 1% of Ontario wine sales.

FACT 4

Sales to Licensees (restaurants) represented around $42 million for Ontario wineries. This was up 79.6% but sales are still about half of pre pandemic levels.

FACT 5

VQA sales through the LCBO represented over $180M (down 2.6%) and sales at Winery Retail Stores and on-site stores were just over $170M (down 3.7%).