EXECUTIVE SUMMARY

ONTARIO WINE SALES TOP 5 FACTS

The following facts are based on the latest Scorecard (Q4 2022/23) provided to the industry by the LCBO and are based on the 12 months ending March 31, 2023.

FACT 1

Ontario wine sales declined by 6.7% in terms of value and declined by 2.8% in terms of volume. Dollar sales in Winery Retail Stores and on-site stores were down by 6.7% in terms of value and down 11.3% by volume.

FACT 2

VQA represents 27.6% of Ontario wine sales by volume and 42.6% by value. Ontario value priced wines were 72.4% and 57.4% respectively.

FACT 3

By sales channel the LCBO accounted for 53.8% of all Ontario wine sales. On-site and off-site Winery Retail Stores represented another 39%, licensee/restaurant sales 7% and farmers markets less than 1% of Ontario wine sales.

FACT 4

Sales to Licensees (restaurants) represented around $66.7 million for Ontario wineries. This was up 55.6% but sales are still below pre pandemic levels.

FACT 5

VQA sales through the LCBO represented over $168M (down 6.3%) and sales at Winery Retail Stores and on-site stores were just over $165M (down 3.8%).