EXECUTIVE SUMMARY

ONTARIO WINE SALES TOP 5 FACTS

The following facts are based on the latest Scorecard (Q4 2025/26) provided to the industry by the LCBO and are based on the 12 months ending March 31, 2026.

FACT 1

Ontario wine sales increased by 4.8% in terms of value and increased by 0.9% in terms of volume. Dollar sales in Winery Retail Stores and on-site stores were down by 16.6% in terms of value and down 20.6% by volume.

FACT 2

VQA represents 33.5% of Ontario wine sales by volume and 47.4% by value. Ontario value priced wines were 64.5% and 52.6% respectively.

FACT 3

By sales channel the LCBO accounted for 61.9% of all Ontario wine sales. On-site and off-site Winery Retail Stores represented another 30.6%, licensee/restaurant sales 7.5% and farmers markets less than 1% of Ontario wine sales.

FACT 4

Sales to Licensees (restaurants) represented just over $74 million for Ontario wineries. This was up 1.6% but sales are still below pre pandemic levels.

FACT 5

VQA sales through the LCBO represented over $264M (up 43.7%) and sales at Winery Retail Stores and on-site stores were just over $139M (down 11.5%).