ONTARIO WINE INDUSTRY

Ontario wineries have 35% of the total market of all wine sold in the Province. VQA wine has a 7.7% market share at the LCBO. In most other international wine regions the domestic market share is consistently above 70%. There are significant opportunities to grow the sales and market share of Ontario wine given increasing wine consumption, continuous quality improvements and competitive pricing.

TOTAL

Imported Wines
64%
Ontario Value Priced Wines
21%
Ontario Wines (VQA)
14%

ONTARIO SALES BY DISTRIBUTION CHANNEL

LCBO
56%
Winery Retail Stores
35%
Direct Delivery
8%
Vintages
1%

ONTARIO WINE INDUSTRY – DOMESTIC

Ontario Value Priced Wines represent by volume 75% of all Ontario wine sold and account for more than 54% of the grape crop. VQA accounts for 25% of volume sales and 46% of the grape crop. The WGAO believes the industry has the opportunity to grow both VQA and Ontario Value Priced Wines to increase overall share of market and demand for Ontario grapes.

VOLUME SOLD

Ontario Value Priced Wines
75%
VQA
25%

GRAPE CROP

Ontario Value Priced Wines
54%
VQA
46%

Proposed Ontario Alcohol Policy Reform:
Economic Implications to the Wine Industry

Read about the study here >