ONTARIO WINE INDUSTRY
Ontario wineries have 35% of the total market of all wine sold in the Province. VQA wine has a 7.7% market share at the LCBO. In most other international wine regions the domestic market share is consistently above 70%. There are significant opportunities to grow the sales and market share of Ontario wine given increasing wine consumption, continuous quality improvements and competitive pricing.
ONTARIO SALES BY DISTRIBUTION CHANNEL
ONTARIO WINE INDUSTRY – DOMESTIC
Ontario Value Priced Wines represent by volume 75% of all Ontario wine sold and account for more than 54% of the grape crop. VQA accounts for 25% of volume sales and 46% of the grape crop. WGO believes the industry has the opportunity to grow both VQA and Ontario Value Priced Wines to increase overall share of market and demand for Ontario grapes.