GROWING BACK STRONGER
MONDAY, JULY 11, 2022
Featuring presentations by leading research professionals on the emerging political and market trends and the impacts of the pandemic on: public policy issues impacting Canada’s wine sector, market growth through diversity and innovation, direct-to-consumer delivery and digital sales channels, and the Economic Impact of Canada’s Wine and Grape Industry. The symposium was followed by the annual Canadian/British Columbia Wine Industry Awards.
Senior Vice President, Ipsos
Asad leads the syndicated Food and Beverage group which includes the Alcohol Consumption Tracker (ACT) Food service Monitor (FSM) and the FIVE tracking studies. Asad is a market research consultant with 20+ years of supplier side experience. His skillset ranges from setup, launch and management of large syndicated studies, brand health trackers and advertising copy tests.
Asad completed his education in the UK, earning his Masters of Science degree in Operational Research from the London School of Economics and Political Science. He also has his Bachelor of Science in Economics from the University of Essex.
Ken leads syndicated alcohol and cannabis consumption tracking across North America. With 10+ years of experience in both research buyer and supplier roles, his skillset includes embedding research and analytics to support brand planning, innovation, and trade marketing practices for large and small brands alike.
Ken holds a Master of Science in Marketing and Consumer Studies from the University of Guelph’s Gord S. Lang School of Business and is currently a Master of Management Analytics candidate with the Queen’s University Smith School of Business.
Andrea has over 25 years’ extensive experience in the wine and hospitality businesses. She has a deep love for DTC and especially enjoys helping wine companies find creative ways to maximize their results. Beginning her career in Toronto with Procter & Gamble, Andrea moved to California to join Gallo Winery, where she worked for 10 years in positions focusing on a variety of areas including new product development, on premise marketing and international business development and marketing.
Andrea's career has also included roles as Vice President of Marketing with Constellation, Global Marketing at Treasury Wine Estates, and seven years as CMO with Foley Family Wines, where she launched the disruptive Foley Food and Wine Society loyalty program. She then headed to the Okanagan Valley in Canada where she headed up Marketing and Direct to Consumer for Mark Anthony Group and led significant growth across Canada’s most prominent luxury wineries. Most recently, Andrea gained start-up experience leading marketing for the fast-growing McBride Sisters Collections.
Cathy is an entrepreneur, writer and mindfulness proponent. She is the co-founder of Enolytics, a technology-centric disruptor and provider of business solutions for the wine industry. She writes about the business and politics of the wine industry in her column for Forbes online, and she also co-creates the content for A Balanced Glass, a community dedicated to wellness in the wine and spirits world. All three of those ventures have been recognized for their innovative contributions, and in 2021 Huyghe was named one of the industry’s Most Inspiring People by the Wine Industry Network.
Elizabeth Campbell Boyd
VP, Corporate Membership & Engagement, Women of the Vine & Spirits
Elizabeth creates innovative content and programming aimed at driving change toward a more diverse, equitable and inclusive beverage alcohol industry. With a background in hospitality, Boyd understands that to stay innovative, relevant, and on trend, you need to know and understand your customer. Following 10 years in catering and sales at The Claremont Resort & Spa, Elizabeth managed the year-round Travel & Convention Department for Discovery Toys, with a scope of logistics for both domestic and internal contracting, incentives, and large production conventions. From there Elizabeth moved to a full-service event planning company and then onto her most recent consulting role, focusing on global corporate and incentive bookings from site selection through to onsite logistics and budgeting/billing.
Canadian Consumer Industry Diversity, Equity, and Inclusion (DEI) Leader, Deloitte
Having spent 20 years in the industry before joining Deloitte, Daria brings deep U.S. and Canadian retail and consumer experience. Daria has worked with some of the largest North American retailers, and has been a trusted advisor to major players in transportation, retail, consumer goods, automotive, hospitality, lotteries, and gaming. Daria concentrates her time in helping her clients navigate large-scale transformational changes as they relate to organizational structure, team culture, leadership development and executive coaching. She works closely with C-suite executives and their Boards in shaping their people and culture strategy, with a concentrated lens to DEI, to ensure a strong people foundation for their organization. In addition to her DEI role, Daria is the National Human Capital Leader for the Consumer and Retail sector with Deloitte Canada.
Senior Research Leader, Global Consumer Practice, Deloitte
Ryan's primary focus is creating engaging and actionable insight to further critical industry dialogue on a wide range of issues including diversity, equity and inclusion. Prior to joining Deloitte, Ryan was the Senior Director of Industry Analytics at J.D. Power, where he was responsible for leading a group of highly trained subject matter experts covering a variety of industries including automotive, financial services, insurance, energy and telecom. Ryan also managed the global automotive forecasting practice at PricewaterhouseCoopers in Detroit, where he advised clients on issues such as risk management, acquisition due diligence, and market entry strategy. Throughout his 24-year career, he has supported companies across the consumer value chain, from manufacturers and retailers to private equity firms and financial institutions.
Dr. Robert Eyler
President, Economic Forensics and Analytics
Robert specialises in public policy analysis for firms and governments. He is also Professor of Economics at Sonoma State University. He earned a Ph.D. from the University of California, Davis and a B.A. in Economics at CSU, Chico. He is often called up by the media for his expertise, provides economic impact analyses for both private firms and public entities to help guide public policy, and acts as an expert witness and forensic economist, mainly for wine industry clients. Robert has been a visiting scholar at both the University of Bologna and Stanford University. He is a native of Sonoma County, California and his family have been sheep and cattle ranchers in Marin and Sonoma counties in California since 1910.